Forever Wild Rhino

I came across a beautiful quote the other day, I read it and moved on. Then a few days later I was in the shower thinking about work and this quote popped into my head again. Suddenly I thought of the Rhino.

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Us humans are very selfish beings and we want everything for ourselves. If only everybody could understand just how destructive we can be and actually CARE about it.

A few interesting facts that I picked out about the Rhino:

  • The difference between the White and Black Rhino is not in the colour as they are both a greyish brown, but in the shape of their mouths more correctly known as the square-lipped (white) and the hook-lipped (black).
  • There are at present approx. 4,800 black and 20,700 white rhino surviving. The species overall is classified as Critically Endangered – the highest risk category assigned by the IUCN Red List for wild species.  Critically Endangered means that a species’ numbers have decreased, or will decrease, by 80% within 3 generations.
  • South Africa has achieved unprecedented success over the past four decades with the preservation of rhino, to the point that we are now home to over 90% of all rhinos in Africa.
  • Rhinos are killed by humans for their horns.  These are traded on the black market for ornamental or unscientific medicinal purposes. Rhino horn has no medicinal properties!
  • Yet Rhino horn is worth more than gold, selling for up to US$60,000 a kilo. This is why the survival of the rhino is threatened.

I bet everyone can just about remember exactly what they were doing almost every month 5 years ago, 5 years is not a very long time at all, it goes by in an absolute flash. Well these beautiful animals could be extinct before we know it, in only 5 years if we don’t all try and help. It’s got to the point where we cannot sit back any longer and hope that the industry professionals will hopefully sort it out. NO we can all do something,  even if it’s only donating £10. If you don’t know what you can do to help, simply share this information through social media, work colleagues and friends and make a small donation, you could even win a safari trip to see the big 5. Please have a read below and see how you can help. These phenomenal creatures desperately need our help.

Look out for my post on what to pack when going on safari, its definitely one of the most thrilling and humbling experiences, to be out in the bush with the wild animals and to watch them in their habitats, it puts everything into perspective and makes you think about what really matters in this world.

The endangered white rhino will be extinct within 5 years if we don’t stop poaching. With their biggest defender, the late Dr Ian Player now gone, it is up to us to band together and continue his legacy. We can’t afford to wait any longer…

The Wilderness Foundation Global is launching a crowdfunding campaign with Kriticalmass to save the endangered white rhino and continue Dr Player’s legacy.  Through the power of his story and the immediate need to fight an epidemic that will see us lose the rhino by 2020, we are looking to mobilise support of global companies, powerful political figures, celebrity conservationists and the general public to enforce action.

The goal of the campaign is to raise £30 000 in funding and in-kind donations.  We hope you will become part of the movement save Dr Player’s legacy.  We have chosen this path as although we desperately need funds to equip our brave rangers on the frontline, we also see the value in everybody helping out in whatever way they can. This means that you can join our Forever Wild Rhino Team in more way than one by:

  1. Donating to our crowdfunding campaign we have exclusive rewards including one-of-a-kind Dr Ian Player downloads and beautiful imagery from our team. Plus every person who donates £10 or more goes into the draw to win a Safari Trip to see the big 5 later this year.
  1. Volunteering  to work with Wilderness Foundation Global.  We’re looking for skilled volunteers across a range of things including event managing, photography and app design. But if you’ve got a skill we can use, give us a shout at
  1. Partnering with us.  We have already got the fantastic support of the Mantis Collection who have donated holidays and are backing us all the way. But if you’re a business of any size and would like to join our team you can get in contact with us to talk at
  1. Spreading the word. Share our story on your social media, forward this email to your friends and family, tell your work colleagues to check out the page. Save our specially designed banner (attached) into your email signature. Everyone and every action can make a difference.

Thanks for taking the time to read about our story and please do not hesitate to contact us if you have any questions. If you would like more detail on the campaign or want to offer your support, please go to

If you had difficulty viewing this information please use the link below to direct you to the web page

Looking forward to the back end of the week 😉 Have a good one! X

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